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Golf Sponsorship Stays on Course

Lee WestwoodI was on fire the first time I went to a driving range, scalding those little white balls far and straight. I couldn’t understand why everyone complained that this sport was so difficult. Guess I was just a natural. The next morning I made my course debut and proceeded to shoot a 75. On the first hole.

Although my golf career ended abruptly, I still enjoy watching the experts ply their trade, especially Lee Westwood, who is one of three golfers representing UPS in tournament play and at customer hospitality and brand promotion events.

As UPS enters the second year of its sponsorship, Lee, arguably the best golfer in the world not to win a major, looks to ride the momentum of last year’s stellar season that culminated with a course-record, six-stroke victory at the Dubai World Championship to earn top honors in Europe for the second time in his career.

The 36-year-old says that winning last year’s Race to Dubai was his greatest achievement, but is hopeful that bigger and better things are on the horizon. Currently ranked number four in the world, Lee has won 32 titles worldwide. However, he’s still chasing his first major championship after coming close a handful of times in the last two years, including finishing one stroke out of a playoff at both the 2008 U.S. Open and last year’s Open Championship.

Lee gets his first shot of the season to win a major April 9-12 at the U.S. Masters in Augusta, GA, where he will look to benefit from the experience gained from those heartbreaking near-misses.

Jeev Milka SinghJoining Lee at the Masters is 38-year-old Jeev Milkha Singh, a newcomer to the UPS family who also wears our brandmark on the right chest of his shirt while competing on the Asian Tour, European Tour and PGA Tour. Jeev, who has 18 worldwide wins to his credit, had three top 10 finishes on the European Tour last year and is a former Asian Tour Order of Merit Champion, earning him honorary lifetime membership on the tour. Currently ranked 65th in the world, Jeev has his sights set on moving back into the top 50 and winning a tournament on the U.S. tour.

Pablo LarrazabalReturning with UPS for a second year but not participating in the Masters is 26-year-old Pablo Larrazabal, who looks to bounce back from a tough sophomore season on the European Tour. The tour’s 2008 Rookie of the Year has been working hard to improve his long game and increase his chances of making more birdies.

As the Official Logistics and Express Sponsor of the European Tour, UPS provides key transportation and logistical support for The Tour’s 53 events, which span two dozen countries on five continents. Here’s this year’s schedule of UPS-sponsored tournaments.

2010 UPS-Sponsored Tournaments

Dates Locations
April 22 – 25 Ballantine’s Open (South Korea)
May 20 – 23 BMW PGA Championship (U.K.)
June 24 – 27 BMW International Open (Germany)
July 8 – 11 Barclays Scottish Open
July 15 – 18 The Open Championship (Scotland)
November 11 – 14 Singapore Open
November 18 – 21 Hong Kong Open

Check out the special UPS website promoting our sponsorship. The site includes an interactive map showing locations and status of competitions, as well as blog updates from our golfers.

Until next time, I’ll continue to hone my golf game. Wii golf that is.

Category: UPS News
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    Comments [3]

  1. I retired from 31 yrs of service of UPS last June. I ‘ve always wondered how the
    company can spend millions of dollars on NASCAR and Now Golf to advertise and yet
    it keeps cutting back on employee hours ? I guess that’s how they pay for it huh?

  2. I work very closely with our sponsorships group and can attest firsthand that all of our
    sponsorships are much more than an advertising platform – – they are an investment
    in growing UPS’s business around the world. And like any investment, they are
    expected to pay a return. Whether it’s NASCAR or the European PGA or the
    Olympics, we use our sponsorships to win new customers or deepen our
    relationships with existing customers, as well as to recognize employees who excel in
    sales, safety and service – – all of which are important to UPS’s short-term and long-
    term health and success.

  3. I want to know why you don’t sponser any American holders. I use UPS a lot, but may look elsewhere

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