UPS’s new ad campaign explains why everyone should love logistics as much as we do.
UPS has always been a company in motion, literally and figuratively. We began as a small messenger service in 1907 and we’ve been in a constant and deliberate state of evolution ever since. Why? Because our customers today have different needs and are facing different challenges than they were two years ago – or 10 years ago – or 100 years ago.
And that’s why today, UPS can do far more for our customers than ever before. Especially over the last decade, we’ve added a lot of capabilities that many people would never associate with UPS, such as repairing laptops for a computer manufacturer, filling prescriptions for medical devices, and providing online printing services.
We refer to our extensive portfolio of solutions collectively as “logistics”, which is also the foundation of UPS’s new global advertising campaign that launched this month.
Recently I sat down with Betsy Wilson, director of advertising at UPS, to learn more about the new campaign and why its message is something that every business should hear.