For the sixth consecutive year, UPS has been named to Interbrand’s list of 100 Best Global Brands. UPS ranked among the Top 50 around the world at No. 31 and is also the only transportation company to appear on the list.

According to Interbrand, a leading brand consultancy that has produced the Best Global Brands list since 2001, the companies were rated on the value of their brands as determined by three key factors: financial performance, the role the brand played in influencing purchase decisions and the strength of the brand to continue to secure earnings for the company. UPS’s brand value is estimated at US$11.8 billion.

In order to be considered for inclusion on the list, several criteria must be met. In general, the brand must be global, visible and relatively transparent in financial results. More specifically, almost a third of earnings must come from outside the home country; the brand’s financial performance must be publicly available, and there must be a presence on at least three major continents.

Just earlier this month, UPS announced the launch of a new brand campaign in the United States, China, the United Kingdom and Mexico, highlighting the company’s expertise in logistics and expansion of its capabilities. The company has evolved beyond just delivering packages. Its products and services portfolio now includes trucking and air freight, retail shipping and business services, customs brokerage, finance and international trade services.