When I hear the word “logistics,” my mind doesn’t necessarily paint a picture of complexity—rather it paints the picture of getting stuff done. According to the Merriam-Webster dictionary, logistics is “the handling of the details of an operation.” The term not only applies to large operations but also to an individual person, a small-business owner, a busy mom running a hectic household (you know the ones—three kids whose extracurricular activities seem to happen at the same time but all over town).
Like UPS, The UPS Store loves logistics. The UPS Store franchisees love providing a suite of products and services that help their customers accomplish a task, however complex or simple. We know that everyone, in his or her own way, has supply chains.
To me, logistics means the process of simplifying my life so I can focus on what’s important to me—family and friends. What does logistics mean to you?
See how The UPS Store handles the printing details for this business owner in “I Can.”