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Social Media Guidelines Help UPS Employees Protect Their Reps

Have you ever posted something on Facebook and instantly regretted it? Or responded to a rant on a discussion board with your own colorful adjectives?

Social media is often compared to a cocktail party. Lively conversation, good humor and interesting people. But unlike a cocktail party where a comment lingers momentarily, social media discussions often remain a permanent memory on the internet. Everything is searchable and Google never forgets.

We know UPSers take pride in their reputations – both personal and professional. To help our employees avoid some of the “pot holes” of social media, we’ve provided guidelines to help them smartly navigate online conversations.

You can learn more about our guidelines in this video. There’s also a PDF of the full guidelines at the bottom of this post. Special thanks to our friends at IBM, whose guidelines provided a starting point for us.

Read the UPS Social Media Guidelines.

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    Comments [6]

  1. Set your privacy setting…its that easy!

    Even this comment & email is no longer private. Hello everyone, and
    thanks for reading my comment!

    • Thanks for the comment Doug. Privacy settings are a good way to manage online communications. With sharing being a key appeal to social media, people often choose to include a wide range of family, friends, colleagues and acquaintances in their networks. Also, when there are updates to social media sites it can sometimes affect people’s existing privacy settings. Hopefully, the guidelines that we’ve shared will help UPSers (and others) make the most out of social media.

  2. 2 questions I would love to hear more discussion about::

    1. Is it better not to mention the company that employs
    you when you register on a social site?

    2. Can it be a problem if you do not metion the company
    you work for when you register on a social site?

    • Thanks for posting your questions Joe. If there’s a chance that you’ll mention UPS in your communications at a social media site, it’s always good practice to identify your relationship with the company and to use a disclaimer to note that the opinions you share are your own. For example, your conversations on your Facebook page may focus on family happenings and news about friends. But there may be times when you talk about a UPS volunteer project or the UPS Racing team. Identifying yourself as a UPS employee and letting people know these are your own opinions keeps the conversation clear.

  3. Interesting piece on the apparent guidelines of using
    and engaging in the Social Media space, but in my
    opinion Social Media is dependent on the user.

    I understand the “ethical” course in using social
    media, especially if one represents the function of a
    company or organization, but it’s social media exists
    for personal usage. The reason people use social
    communities, such as twitter, facebook, skype,
    stickam, newsvine, and so forth, is to converse with
    like minded people(or friends) in a non-business, non-
    contractual way. I have a personal facebook, tumblr,
    and twitter account, and post items, share in dialogue
    with my friends of interest. Of course a corporation
    might frown on what my friends and I talk about, or the
    nature of our topics, but they are mine, and mine
    alone. It’s personal. I don’t post or link content to my
    corporate twitter account, because my employer isn’t
    indicative or in concert with many of my interests.

    Social media needs to exist also as a form of self-
    expression, of personal engagement, and communal
    growth. Logical people will enjoy the experience,
    without harming anyone, but also without sacrificing
    what makes us individuals: freedom to do what it is you
    like in the open public of the internet.

    When corporations understand that social media isn’t
    another extension for them to filter, trade, or barter
    their “wares, pigs will fly.

    • Terence – Thanks for stopping by our blog to share your views. I agree that most people choose to participate at social media sites for personal conversations. And as mentioned in some of the previous comments, privacy settings are a good practice to manage those conversations. But there are times when our online communications among friends have a wider reach then we intended. As employees, we have access to information that others don’t and even a minor reference to UPS in a comment can inevitably reflect upon the company – intended or not. The guidelines are meant to offer employees insight and perspective when sharing information online. Many companies today have social media guidelines in place because they realize that employees may not always be clear on how their online conversations could breach government regulations.

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