Did you know that 95% of the world’s consumers live outside the U.S., and yet only 3.9% of the 29 million small businesses in America are exporting? I spent several years at UPS working in our international operations and customs brokerage group, so I understand how a company that has never done business outside the U.S. might be intimidated by all the paperwork, customs regulations and other potential obstacles.
That’s one of the reasons UPS is hosting a special webcast at The New York Times on Wednesday, Nov. 10, at 12:00 p.m. EST. Titled “New Logistics & Exporting: How Your Business Can Benefit,” the webcast will offer insights and guidance for companies that are thinking about taking their business global.
The webcast will be moderated by Michael Rogers, author and “futurist in residence” at The New York Times. Serving on the speakers’ panel will be Matt Eckert, vice president of Hypoxico (a fascinating company that designs and manufactures high altitude training equipment); Daniel O’Brien, deputy national director of the U.S. and Foreign Commercial Service, and Dan Brutto, president of UPS International. The webinar is free.
Coming off the heels of the worst economic recession in decades, exporting is our best bet for producing new opportunities for growth and prosperity. The middle class in countries like India and China are growing fast and they’re becoming more affluent every year. They also have a strong desire for American products. But that won’t be of much benefit to U.S. businesses unless they’re willing to take that first step.
There is an incredible amount of information and support available to help even the smallest company reap the benefits of exporting, and the UPS webcast is a good place to get started. To register, visit newlogisticswebcast.com.
|Category:||Business Insights, Global Impact, Logistics|
|Tags:||export, global trade, logistics, The New Logistics, The New York Times, webcast|