Chris Martin, the great-great-great grandson of the founder of CF Martin Guitar & Co., thinks that the hand is the perfect tool. But he takes advantage of all sorts of other tools, as well, to help the company see what’s in-coming and out-going. The company has a complex and global supply chain, with a worldwide distribution network. Solutions like UPS Quantum View help Martin Guitar keep on top of product distribution.

According to Chris, “It takes more than wood, glue, finish and strings to make a guitar. It takes logistics.”

In addition to streamlining operations for Martin Guitar, UPS helped redesign durable, more eco-responsible shipping boxes to help ensure guitars arrive safely to customers worldwide. Watch this video to learn more: