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UPS Racing Shifts Gears for 2012
UPS Racing

In 2012 UPS is going to begin a new chapter in our longest standing corporate sports sponsorship program – NASCAR. Today we announced that while we’re coming back next year as an official NASCAR partner, for the first time in 12 racing seasons we won’t be a primary team sponsor.

For me, first and foremost, this means that David Ragan, driver of the No. 6 UPS Ford Fusion for the last three Sprint Cup Series seasons, won’t be a part of our racing program. And while I understand the business reasons behind the change, it still will be difficult to say goodbye to someone who has endeared himself to countless UPS employees and customers during his tenure as UPS Racing’s brand ambassador.

Over the last three years I’ve had the good fortune to spend some time with David watching him race at tracks around the country, meeting and greeting UPS customers and employees at company hospitality events and on a few occasions, just shooting the breeze with him whenever the opportunity allowed. From those experiences, I learned a great deal about David.

David’s drive to be the best that he can be both on and off the track is always evident, as is his integrity and his devotion to his friends, family and team. I’m very grateful my professional responsibilities gave me the chance to get to know this fine young man.

When a company like UPS signs a sponsorship agreement with an athlete or celebrity, the hope is that the individual will demonstrate the kind of character, professional values and attributes that will reflect positively on the company’s brand and reputation. Without hesitation, I can tell you that David Ragan was the perfect fit for UPS.

UPS’s decision to reconfigure our racing program was based solely on the ever-increasing need to find new ways to generate the greatest return on our sponsorship investments. While we experienced a lot of great success over the years as a primary sponsor, we felt it was time to take a different approach so we can further expand the reach of the UPS brand in new ways and in new markets all around the world. At the end of the day that’s what sponsorships are supposed to do, even if it means sometimes having to part ways with really good people.

No one knows what the future holds, but I predict that David Ragan’s will be filled with tremendous success. And without question, he will always have my support and admiration. Thank you, David, for everything.

Category: UPS News
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    Comments [5]

  1. How sad for us race fans. David Ragan is full of integrity, hard work and a true gentlemen. His attitude is always great, he never whines and complains unlike the other Roush Fenway drivers. I am a Roush Fenway fan and a fan of the other drivers but none of them even comes close to being a class act like DAVID RAGAN. The other three (Edwards, Keneseth & Biffle) could really use some life lessons from David and the other young up and coming Roush drivers Ricky and Trevor. These younger drivers have so much more integrity and respect for family, friends and others, we all could learn from them. Good luck to David Ragan. He really doesn’t need it. Guys like him always finish first.

  2. I can’t top the above post, but I can validate it.
    David Ragan is of the highest caliber.
    Big mistake.

  3. Welcome Carl Edwards .

  4. I am decorating our camper in ROUSH fenway sponsor decals and was wondering if i could please obtain a couple UPS Shield decals for the project? Thanks…

    • Hi Cale. Thanks for your comment. Unfortunately, we don’t have anything like that available. You can reach out to ROUSH directly, or look to buy something online. Thanks, Candy

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