The leaves are changing and the weather is cooler which could only mean one thing, Halloween is here. It’s the time of year when children and adults dress up as their favorite superhero, movie character, politician or the latest celebrity in the news. This year, “The Charlie” (as in Sheen) is one of the most popular – Winning! My 11-year-old son will dress as the Green Lantern and my 5-year-old daughter as Hello Kitty.
Americans aren’t scared to spend despite the hard economic times. According to National Retail Federation’s Halloween Trends and Spending 2011 survey the average person will spend about $75 on Halloween related items. This year consumer spending is expected to reach an all-time high at $6.9 billion.
UPS small business customer Halloween Asylum takes advantage of that spending and has been busy the last few months preparing for today. The e-retailer creates masks, costumes and props for haunted houses. “It’s a never ending process” says owner, Nancy Cote, “we start in January at trade shows searching for the hot new product for the upcoming season, and by late summer orders really start to ramp up.”
Cote saves time and resources with UPS WorldShip™ by storing her customer’s shipping information in one place. She can generate shipping labels and send e-mail notifications.
By using UPS Freight LTL (less than truckload) Cote is able to move some of the company’s larger props and costumes to customers anywhere in the country. “John Doe – a life size corpse that comes back to life, is really popular this year.”
The increase in holiday spending can be good news for other small business owners. Some analysts believe Halloween sales are a good indicator for the holiday shopping season.
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