Around mid-March every year, a chronic and widespread delirium spreads across the U.S.that often results in a substantial loss of productivity in the workplace – or so I’ve heard. The cause, of course, is the NCAA basketball tournament, which gets underway March 13.
The championship series will be especially exciting for me this year because UPS is playing a very important behind-the-scenes role in delivering the tournament to college basketball fans.
On March 16, the court flooring that will be used in the 2012 NCAA Final Four will begin a seven-city tour via UPS Freight. The court, which was manufactured by Connor Sport Court, will stop at select college campuses and UPS facilities to generate excitement about the tournament before finally making its way to the Superdome in New Orleans on March 23, just in time for the national semifinals.
There are a lot of fun activities planned around each stop, including photo opportunities with a replica of center court and the chance for fans to demonstrate their skills on a “backyard” basketball court. There also will be some great collectible prizes awarded to the participants of our college hoops trivia game.
The tour kicks off at UPS’s hub in Columbus, Ohio, on Friday, March 16. From there it will travel to Louisville, Ky. (March 17), home to 20,000 UPS employees and Worldport, UPS’s global air hub. Then it’s on to a UPS Freight facility in Atlanta (March 19); Auburn University (March 20); the University of Southern Mississippi (March 21); LSU (March 22), and finally the Superdome in New Orleans (March 23). The events at the UPS facilities are reserved for our employees, but the public is welcome to join us at the other five destinations.
The court tour is just another element of UPS’s college sports sponsorship platform, which includes marketing relationships with the NCAA, the SEC, the Big Ten and Pac-12 conferences as well as IMG College, the premier college sports marketing organization.
When I watch the Final Four tournament this year, I’ll do so with a great deal of pride knowing that UPS not only loves logistics – we also love a really good game of basketball.
|Category:||Logistics, UPS News|
|Tags:||Atlanta, Auburn University, basketball, Columbus, Connor Sport Court, employees, Louisville, NCAA, NCAA Final Four, New Orleans, sponsorship, University of Southern Mississippi, UPSers|