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Logistics of NASCAR
UPS Trackside Services

Before I got a job working with our NASCAR sponsorship, I didn’t know very much about the sport and would likely immediately change the channel if it were on TV. Over the years, I’ve learned a great deal and have developed an appreciation for all the hard work and skill demonstrated by teams and drivers that can only be witnessed in person.  The energy and excitement from fans is equal or greater than most other sports in the U.S., making it one of my favorite sporting events to attend.

My role in the NASCAR sponsorship was recently expanded, and I’m now responsible for one of the more notable elements of the sponsorship, the Trackside Services Program.  As the Official Logistics Provider of NASCAR, we have the privilege and responsibility to provide exclusive shipping for customers within the NASCAR garage at all 38 Sprint Cup race event weekends. Check out the infographic below to see more of what we do.

UPS Trackside ServicesEach week, local UPSers become part of the UPS Trackside Services program. We take care of shipping and receiving everything from promotional items for sponsors to fire suits for teams and drivers. We even assist in overnight shipping of critical parts for teams.

If you are a fan of UPS, NASCAR, or both, we encourage you to ‘Like’ our UPS Racing Facebook page and follow us on Twitter. Be sure to check out the Facebook page for the new Trackside Services video coming soon!

(click on infographic to see full size)

UPS Trackside Services infographic

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Category: Business Insights, Logistics
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