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Small Business Rekluse Motor Sports Gives Racers a Competitive Edge

When 7-year-old Al Youngwerth first saw the motorcycle documentary On Any Sunday, he didn’t know he would eventually start an award-winning international motorcycle parts company.  He was just a kid who knew he wanted a dirt bike. He got one when he was eight, and he’s been riding ever since.

Dissatisfied with motorcycle clutches, Youngwerth decided to make a better one back in 2002. It was the beginning of his Boise-based small business Rekluse Motor Sports. Through Boise State University’s Tech Help program, he developed a prototype that redesigned how an automatic clutch operates. Posting on motorcycle forums such as ThumperTalk.com, Youngwerth shared pictures and information, gathering feedback from fellow motorcyclists. Before manufacturing had even begun, Youngwerth presold 50 auto-clutches online.

Rekluse, a UPS customer from the very beginning, attracted business from motorcycle enthusiasts around the world right away. In 2010, Youngwerth decided to invest more time in developing his international business. He hired a full-time exporting manager and signed up for Idaho Export Excellence, a program created by the Idaho District Export Council that helps small businesses identify and develop export plans.

Through the program, small business owners are paired with a Boise State University business program intern. Mentors like Rendi Bell, UPS Area Sales Manager, volunteer their time and expertise to help them develop an export strategy. Last year, Rekluse’s team worked together to identify exporting best practices, target ideal markets and create an action plan.

Youngwerth took advantage of the UPS Paperless® Invoice to navigate foreign markets and streamline the customs process. He was able to increase efficiency by automatically syncing Rekluse’s order and accounting data with UPS’s automated global shipping tool, Worldship®. Today, more than 25 percent of Rekluse’s sales are generated outside the U.S.  

Rekluse was honored with the Export Excellence’s Best Export Plan and the U.S. Small Business Administration’s National Exporter of the Year in 2012. Ten years after starting Rekluse and decades after first seeing On Any Sunday, Youngwerth’s passion for motorcycles and racing only fuels his business.

Category: Business Insights
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    Comments [1]

  1. It is so great when a person is able to turn their passion into a thriving business. I love that UPS has been able to a part of that success! Way to go Al and congrats on being named both Idaho and the SBA Exporter of the Year!

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