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Ideas That Changed NASCAR: The Hauler Video
hauler

Telecommuting is the best thing since sliced bread.  No more fighting traffic all the way to the office and all the way home, usually arriving at both locations tired and angry.  No more distractions from the account execs who hold impromptu meetings in the hall outside your cubicle.  No more having to restrain yourself from beating a misbehaving printer into submission.  Do your job without going to work – what a concept!  As long as you have all the equipment and supplies you need, can’t you really do your job anywhere?

NASCAR race teams take this concept to an entirely different level.  They employ massive tractor-trailers to transport the team racecar and gear from track to track from February to November.  Excuse me, racecars.  There are two cars in each hauler – the primary car and a backup.  But the cars occupy less than half of the space in the trailer.  Beneath the cars one will find an astonishing array of tools, parts, uniforms – even entire replacement engines – AND a command center room, where team members gather to monitor weather forecasts, plan raceday strategy or just grab a quick bite. The hauler drivers must have honorary PhD’s in logistics because they are master planners and packers – they know exactly where to find any item in the hauler, right down to each tiny nut, bolt or screw. 

Without perfectly planned storage allocation and packing methods, it would be impossible to fit the tons of metal, plastic, fabric and electronics into those rolling logistics hubs.  The trailers are loaded top to bottom with every single thing the team could possibly need for each race; it literally is a garage on wheels.  Anything a team member would need for a race is at their fingertips.

UPS knows how important it is to be able to do business on the go, and that’s why it developed the UPS Mobile™ apps for iPhone®, Android™ and Blackberry® platforms.  Users can track and nickname shipments, create shipping labels, find UPS service locations via GPS, and estimate shipment costs and delivery times.  The latest version even includes enhanced access to UPS My Choice® features to schedule and track your home deliveries.  It’s your own personal logistics hub, right in the palm of your hand!

To learn more about how the hauler helps NASCAR teams manage their logistics on the go, watch the video.  And be sure to keep coming back, as there will be more in the “Ideas That Changed NASCAR” series.

Category: Business Insights
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