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Launching the UPS Latino Business Resource Group
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Earlier this year, UPS launched the Latino Business Resource Group (ULBRG) for the Atlanta corporate campus. For me personally, the drive to create the group started after I attended a Women’s Leadership Development (WLD) event featuring Janet Murguia, President of the National Council of La Raza (NCLR). I realized that Latino UPSers could benefit from a BRG modeled after the WLD to engage with the Latino community.

I soon discovered that Juan Perez and Sandra Carrau were also engaging the Latino community with UPS. With excellent guidance from HR we chartered the group. Juan is the executive sponsor, I serve as Chair and Sandra serves as co-Chair.

We focus on a three-pronged strategy to maximize the impact to employees, the business and the community:

  1. From an employee perspective we focus on professional development. Our first event, “My path to success”, featured a panel of four Latino UPS executives led by Juan Perez who each discussed their personal stories.
  2. On the business side we have partnered with the Georgia Hispanic Chamber of Commerce (GHCC) to actively strengthen relationships with local businesses. In September we hosted a GHCC membership meeting where we talked about many of the services UPS provides to small businesses, and we registered 25 attendees for UPS My Choice. At the end of the day, we are running a business and each of us are vital to “crecer” (grow) the business every day.
  3. In the community we partner with organizations such as the Latin American Association (LAA), Junior Achievement of Georgia and the Culture Connect mentoring program.

I believe that UPS BRGs provide a unique opportunity to leverage the different cultures that exist to increase the business footprint and elevate the brand as a whole.

Category: Business Insights, Community
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    Comments [5]

  1. I am thankful to be part of an organization in which new leaders continue to emerge every day. As a Latino, John Hernandez’s innate entrepreneurial spirit, along with Juan and Sandra’s support, helped him establish UPS’s inaugural Latino BRG. With this in mind, let’s continue to change the conversation about Hispanics and leverage our unique characteristics and cultural perspective to grow professionally as well as contribute to the future success of our company. ¡ADELANTE!

  2. Nice going. I know Juan from his time in the Americas Region. I hope you have a successful and growing group. Glad to see that you are doing some outreach via the social networks.

  3. Amo Sud America!!

  4. How can I join the group?

    • Jorge – Gracias for your interest in joining the group! Please reach out for me directly so we can discuss in more detail. You can find me in the Global Directory or call me direct 404.828.8084.

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