Earlier this year, UPS launched the Latino Business Resource Group (ULBRG) for the Atlanta corporate campus. For me personally, the drive to create the group started after I attended a Women’s Leadership Development (WLD) event featuring Janet Murguia, President of the National Council of La Raza (NCLR). I realized that Latino UPSers could benefit from a BRG modeled after the WLD to engage with the Latino community.
I soon discovered that Juan Perez and Sandra Carrau were also engaging the Latino community with UPS. With excellent guidance from HR we chartered the group. Juan is the executive sponsor, I serve as Chair and Sandra serves as co-Chair.
We focus on a three-pronged strategy to maximize the impact to employees, the business and the community:
- From an employee perspective we focus on professional development. Our first event, “My path to success”, featured a panel of four Latino UPS executives led by Juan Perez who each discussed their personal stories.
- On the business side we have partnered with the Georgia Hispanic Chamber of Commerce (GHCC) to actively strengthen relationships with local businesses. In September we hosted a GHCC membership meeting where we talked about many of the services UPS provides to small businesses, and we registered 25 attendees for UPS My Choice. At the end of the day, we are running a business and each of us are vital to “crecer” (grow) the business every day.
- In the community we partner with organizations such as the Latin American Association (LAA), Junior Achievement of Georgia and the Culture Connect mentoring program.
I believe that UPS BRGs provide a unique opportunity to leverage the different cultures that exist to increase the business footprint and elevate the brand as a whole.