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B2R: A Retail and Delivery Revolution
laptop in cafe

Customers can buy from ANYwhere, and want their products shipped to EVERYwhere. Shipping Business-to-Consumer (B2C) no longer just means residential delivery. It’s the ability to go beyond their home, and include locations more closely aligned with how they spend their time – at work, at school, and in their neighborhood. To remain competitive, businesses must offer delivery options that sync-up with customer’s lifestyle.

That’s where Business-to-Retail (B2R) comes in. B2R allows customers the option to have a package delivered to a retail location rather than their home. How does this help me, you ask? Let’s say you order that electronic device for your daughter that she’s been bugging you to get for the longest time. But you don’t want the item shipped to your home because no one will be there during typical delivery times and you definitely don’t want the package left outside your door. So to avoid the frustration of a missed delivery, you choose to have the package delivered to a retail store near where you live. When the store receives your package, you are notified and you pick it up. Simply said, B2R gives you more control over how your purchase reaches you allowing greater flexibility for deliveries.

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