With a nod to National Small Business Week, The UPS Store recently conducted a survey of more than 500 small business owners to find out what kind of support they need, what support they receive and what unique challenges they face. We heard repeatedly that small business owners want to be understood, and many need more support than they’re getting.
We weren’t surprised to find that most small business owners want to work with other small business owners who best understand their complex needs. As a network of franchised locations, each individually and locally-owned, we see this every day in our close relationships with the small business customers in the communities we serve. Interestingly, almost 75% of survey respondents say it is important to have support from a business resource who understands their issues because they, too, are a small business owner. Yet, only 52% percent of small business owners currently work with such a resource.