Good Nite Lite: Inspired by Children, Loved by Parents
Good Lite Lite

I recently spoke with Entrepreneur Magazine’s Emerging Entrepreneur of 2011, Adam Nelson, to talk about a product he created—the Good Nite Lite. The Good Nite Lite is a device that combines a traditional night light with a timer, so that children learn when it is time to sleep and when it is time to wake up. Adam thought up the Good Nite Lite concept when his four-year-old son continually woke him and his wife because he couldn’t seem to stay in his own bed until the sun came up.

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Deck the Halls: Time for Small Businesses to get Jump on Holiday Marketing Materials
The UPS Store 3 For All

The kids may be heading back to school, but in marketing circles, it’s already time to start planning for the holidays. This is not only a time of great opportunity for small businesses, but also a time of great creativity as they embark on sales and marketing initiatives that embrace the spirit of the season.

Whether it’s holiday cards for your clients, in-store signage, or open house invitations, small businesses need professional print solutions that help them stand out without breaking the bank.

I recently sat down with Bill Martin, vice president of print services for The UPS Store network, and asked him about holiday marketing tips for small business owners.

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Reading, Writing and Arithmetic: Packing Kids up for College
The UPS Store

With the recent heat wave creeping across the country, it’s hard to imagine that kids are getting ready to head back to school. In some ways, it seems like the lazy, hazy days of summer have just begun. Not yet a parent myself, I am reminded otherwise by my family and friends who breathe a sigh of relief each time they see a back-to-school commercial.

Dropping the kids off at the bus stop is one thing but for those parents who are sending their son or daughter off to college, whether for the first or last time, packing up for a year of classes, dorm life, football games and fraternity parties can overwhelm even the most organized. If within driving distance, you can simply pack up the family car and head out but for students who live across the country, a popular choice, and good option, is to ship their possessions.

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Small Business to Win BIG Advertising Tools (Like $50,000 big!)
The UPS Store

I have several friends who’ve started a business. And, as their friend, it is so rewarding to see their products on a grocery store shelf, their online boutique on my computer screen or their smiling face on my local … or national news. They are all finding success, but not without a lot of hard work, long hours and sacrifices, not to mention strong support systems.

Funding and launching a small business is hard enough, but then comes the need to continually promote the business and make it stand out in today’s crowded marketplace. That requires more money, more time—more resources!

Enter The Promotion Promotion by The UPS Store—a Facebook contest designed to arm small business owners with tools and resources to promote their business.

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A Love Story: the Tale of Logistics and One Procrastinating Bride

Some may call me a procrastinator and well, a lot of the time, I’d have to agree. I once had a t-shirt that said, “Hasta manana.” I work better under pressure. I like the challenge of a tight deadline. Perhaps that’s why I chose a career in public relations.

Well, this last-minute Lucy met a boy quite the opposite. He’s organized—one of those color-coordinated closet guys—and man, does he plan. But they say opposites attract so when he proposed last year, these two opposites set out to plan our dream destination wedding—at an all-inclusive resort in The Turks & Caicos Islands.

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Saluting Our Very Own Small Business Owners

This week, as America celebrates National Small Business Week and the approximately 27.2 million small businesses across the country, we’d like to give a special shout out to  the small businesses near and dear to our hearts—  those  4,400 The UPS Store U.S. locations and the hardworking men and women who operate them.   

Yep, that’s right—each and every The UPS Store location is individually owned and operated. Our franchisees live in your community, shop at the same grocery store, send their kids to your children’s schools… and pay taxes! By opening a business in your community, they are parents helping parents and small business helping other small businesses. You trust them with your grandchildren’s birthday present, your business mail, and that 200-page, full-color business presentation that you need tomorrow for the most important meeting of you career.  

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United Way’s Women’s Leadership Conference: Focus on Childhood Literacy

Earlier this month, I had the opportunity to attend the 10th anniversary of the United Way’s Women’s Leadership Conference in Newport Beach, Calif. As a member of Women’s Leadership Development at UPS, it was rewarding to see a group of women come together to make a difference in their communities. At the conference, they called on the membership to focus on early childhood literacy in their local communities. This call-to-action resonated with me as The UPS Store network has an exclusive program with the Marine Toys for Tots Foundation—the Toys for Tots Literacy Program.

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Honoring the Unsung Heroes of College Basketball

Masters of Logistics video contestThis week kicks off one of the most exciting seasons of the year—yes, spring has started, but I’m actually referring to March Madness (you know, the season employers despise the most?!).

The weeks leading up to March Madness have been filled with stories of inspiring coaches, and players who have overcome all odds to become star college players destined for a career in the NBA.

But there always tends to be a force behind a star, and in college basketball, that force is often the team manager.

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For the Love of the Game – and a Chance to Win Tickets to the NCAA Final Four

Print MadnessI am a sports fan.Yes, I am a loyal fan to a handful of particular teams but overall, I am just a fan. I love a close game. I love the players’ passion. I love the camaraderie of the fan base. I am a sports fan.

A couple of years ago, I got to attend the NCAA Final Four in San Antonio, which is one of the hardest tickets to get in sports. In the Final Four, Memphis beat UCLA and Kansas beat North Carolina. I just happened to be sitting in the Kansas section. The Jayhawk fans’ energy and love of the team was infectious. I found myself chanting their cheers and pulling for their team. I became a Jayhawks fan for that weekend.

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Calling All Entrepreneurs: Entrepreneur Magazine’s Growth 2.0 Conference Hits Atlanta

On Thursday, hundreds of entrepreneurs and aspiring entrepreneurs will descend on the Georgia World Congress Center in Atlanta for the 3rd annual Entrepreneur magazine’s Growth 2.0 Conference, a free, one-day event presented by The UPS Store. A focal point of the day is the recognition of three individuals who are making an impact on their industries, communities and employees – the winners of the Entrepreneur of 2010 Awards.

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