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Growing up in the South, I have been ingrained with the idea that football is king and that next to a loved one’s birthdays and holidays (not by much though) the kickoff to football season is to be circled on calendars- not to be missed. 

Recognizing the importance and reach of football, UPS recently announced a significant expansion to its college sponsorship program.  UPS is teaming with IMG College, the Pac-12 and the Big Ten conferences to reach college sports fans in top markets across the country.  The significant multi-year agreement provides UPS a national footprint with local reach through sponsorship opportunities with 68 IMG university partners across the country.

Along with outstanding athletic traditions, these schools all have a mascot.  Who doesn’t love a cute and cuddly mascot to hug and get a picture with on game day?  Did you ever wonder who makes these game day staples?

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Golfer Lee Westwood retained his world’s No. 1 position with an exciting finish to the Ballatine’s Championship in South Korea over the weekend.

Lee had to sweat out a birdie putt attempt on the last hole by Spaniard Miguel Angel Jimenez, which if it had gone in would have put the two friends in a playoff.  The win is Lee’s second in as many weeks (he won last week on the Asian Tour in Jakarta to take over the world’s No. 1 ranking).

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Persistence pays off. Yesterday Lee Westwood won the Indonesian Masters in Jakarta to reclaim the world golf ranking’s No. 1 seat from Germany’s Martin Kaymer. 

Lee celebrated his 38th birthday on Sunday and what better present to himself than to wrestle away the top spot from the young, talented German. All was not just birthday wishes and blowing out candles as Lee won on the other side of the world and had to wait the equivalent of a half-day to find out if he would, indeed, again become the world’s top rated golfer.

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UPS-sponsored golfer Lee Westwood was recently awarded the highest honor that the European PGA Tour can bestow, the Honorary Life Membership. The world’s top-rated golfer has been a fixture on the European PGA Tour for the past 18 years and is only the second Englishman to attain the world’s top player ranking; Sir Nick Faldo was the other. During the award ceremony, Lee received a silver membership card and money clip from European PGA Tour Chief Executive George O’Grady.

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Yesterday, UPS recognized its safest drivers by inducting 1,122 driving professionals into the company’s Circle of Honor. The new Circle of Honor represents the senior safe drivers in the organization who have gone at least 25 years without an accident. The group has a total of 5,248 active members.

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For 10 years, UPS has been trolling the garages of each and every NASCAR race in support of being the exclusive shipping partner of the circuit. Everything from crankshafts to die-cast models has made its way through the onsite UPS network during a race week courtesy of UPS Trackside Services.

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South African Louis Oosthuizen has signed on to become UPS’s newest brand ambassador for golf. The man, affectionately nicknamed Shrek by his friends for his uncanny resemblance to the character, will join the world’s top ranked golfer, England’s Lee Westwood, along with Indian born Jeev Milkha Singh to make up the UPS golf ambassadors.

Oosthuizen, who has been on the European tour since 2003, is enjoying his most successful year on tour. He won this year’s 139th Open Championship on Scotland’s hallowed Old Course at Royal Saint Andrews by SEVEN strokes.

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