By now you know the stats. The average age of automobiles will climb beyond its current record of 11.4 years. Automotive aftermarket e-tail revenue is projected to double within three years. There is significant revenue potential for your business. But your web presence will need more than a quick tune-up to capture your share of incremental sales.
Who is shopping online and what are they looking for? Let’s take a look at the dynamics around DIY (do-it-yourself) vs. DIFM (do-it-for-me) consumers and the differences in their purchase trends.
According to the Auto Care Association’s E-tailing in the Automotive Aftermarket study, which surveyed both technicians and end consumers, 16 percent of replacement parts purchased within the last six months were installed by customers. This varies greatly from the results found in UPS’s What’s Driving the Automotive Parts Online Shopper study by comScore, which focused solely on the end-consumer. This study found that significantly more, 63% of replacement parts buyers and 51% of upgrade buyers, consumers install parts themselves. Read More »