During Fashion Week, the latest styles appeared online within seconds of coming down the runway. There’s no time to waste. People see it, and they want it, now.

This same immediacy applies to a retailer’s supply chain. You don’t want to wait until next year to rock the fall trends from the designers and luxury brands.

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In UPS years I’m still a neophyte, but my work in customer communications has shown me that our new global express air freight service nicely fills a niche for businesses in high-tech, manufacturing and other industries that rely on international trade.

Good news, but no real surprise.

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