For many shoppers, buying auto parts bears little resemblance to their father’s trip to the local store. That’s because the growth of e-commerce has forever changed the way consumers shop. While certainly a cause for adaptation, you need not fear for your business.
In fact, these are times of great opportunity for retailers.
Online automotive aftermarket sales are now responsible for 6%, or $5 billion, of all aftermarket parts purchases, according to the Auto Care Association’s E-tailing in the Automotive Aftermarket study. Perhaps even more telling, digital sales will account for a quarter of total automotive aftermarket sales by 2023. Read More »