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The Last Stand of the Brand: The Rise of Biologics

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In the movie “X-Men: The Last Stand”, the fictional pharmaceutical company, Worthington Labs, develops an inoculation to suppress the gene that gives mutants their super-powers, offering the “cure” to any mutant who desires it.  The “cure” was derived from the DNA of a young child whose powers included suppressing other mutants’ abilities.  Although this scenario is fictional, some pharmaceutical therapies are actually being manufactured today in the form of biologics.   Some characteristics of biologics are:

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What You Can Learn From the Hi-Tech Industry and Its Post-Sales Success

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For many companies, particularly in cutting-edge high technology industries, an evolution has occurred as post-sales services have become an important part of their business. Post-sales services have become a significant source of revenue and profit, a way to build long-term customer relationships, and a source of competitive advantage. As healthcare evolves, the importance of services is likely to grow, creating a corresponding need for post-sales supply chain management.  

Supply chains can be thought of in three categories:

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Preventing ‘flu when we flew

Flu vaccination in Laos

Flying pretty much anywhere these days is expensive. And it’s almost twice as expensive when I travel with my daughter.

And the reason is simple: The route from airport security to the departure gate is littered with opportunities to spend money. There are stores that sell expensive clothes, jewelry, electronics, duty-free goods, food and tacky tee-shirts that announce to the world that the wearer has spent time in the City of Atlanta. (The “I’m a Georgia Peach” key ring complements the tee shirt nicely, by the way.)

Traveling to see family in China once, my daughter and I had too much time to kill in the airport. And, like a wasp to blueberry jelly, she was immediately drawn to the most expensive items for sale in the retail area.

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Growing Abroad

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“It’s a small world…but I wouldn’t want to have to paint it – Steven Wright

There has been a lot of discussion in recent years about a profound socioeconomic shift that is occurring, commonly referred to as The Rise of the Global Middle Class.  The world’s middle class population was estimated by the Brookings Institution to include 400 million people in 2005.

In the next 20 years the global middle class is projected to grow to include 1.2 billion people.  Fully two-thirds of that unprecedented expansion in prosperity will occur in China and India.      

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The Highs and Lows of Temperature-Sensitive Shipping

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Here in Atlanta, summer has now given way to early fall, which is bad news for the HVAC industry but a welcome change for Atlantans.

This time of year is also welcome to shippers of temperature-sensitive products. A package containing insulin, which must be protected from excessive temperatures, will remain unspoiled longer on a Minneapolis doorstep at 60 degrees Fahrenheit than on a Phoenix doorstep in 105 degrees.

Optimizing the design of temperature-sensitive packages can help ensure that package contents will arrive in optimal condition by staying within the  designated temperature range through the transportation process. Avoiding spoilage is not, however, only about the package itself; it’s also about the ambient temperatures in the environment that the package will pass through.

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