I remember the day that gave us the play that will forever be known as “Hail Flutie.” It was Friday, November 23, 1984 – the day after Thanksgiving. Our family was doing what we usually did every year – stuffing our faces with leftovers and spending quality family time around the TV that evening. I was only eight years old.

What transpired that evening has often been called one of the greatest moments in the history of sports – not just college football. The setup was perfect: Two nationally ranked teams in Boston College and the University of Miami, and two star quarterbacks (Doug Flutie and Miami’s Bernie Kosar) poised for an offensive shootout on national television. And the biggest difference from today: BC-Miami was the only game on TV that day.

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Recently UPS launched some new television ads in conjunction with the start of NCAA March Madness. One of these commercials features footage from the 1992 East Regional Finals in which the Duke Blue Devils beat the University of Kentucky Wildcats in overtime with just 2.6 seconds left on the clock.

I remember that game very well. UK was still feeling the sting from being on NCAA probation that kept them out of post-season play for two years and the team’s four seniors – Richie Farmer, Sean Woods, John Pelphrey and Deron Feldhaus along with sophomore Jamal Mashburn – gave everyone in the Big Blue Nation a much needed shot of hope. Had there been a little more time on the clock that night in Philadelphia, fate might have been kinder to the Wildcats – but it just didn’t happen.

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Coming out on top during NCAA® March Madness® requires everything coming together at the right time, in the right place. The game changes quickly. When it does, the teams that have planned, prepared and can execute with precision distinguish themselves from the competition. That’s logistics.

In business, it’s not really that different.  Logistics can help your business get to the next level, too.

That’s the idea behind UPS’s new “Game Changers” communications campaign that you’ll see throughout March Madness.

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I have several friends who’ve started a business. And, as their friend, it is so rewarding to see their products on a grocery store shelf, their online boutique on my computer screen or their smiling face on my local … or national news. They are all finding success, but not without a lot of hard work, long hours and sacrifices, not to mention strong support systems.

Funding and launching a small business is hard enough, but then comes the need to continually promote the business and make it stand out in today’s crowded marketplace. That requires more money, more time—more resources!

Enter The Promotion Promotion by The UPS Store—a Facebook contest designed to arm small business owners with tools and resources to promote their business.

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On September 30, the London Organizing Committee of the Olympic and Paralympic Games (LOCOG) announced its selection of UPS as the official logistics and express delivery supporter for the London 2012 Olympics. What this verbose title means is that UPS will provide critical transportation and logistical services for the London Olympics, much like we did for the 2008 Beijing Games.

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