In the summer of 1984, I went to the theater and saw Star Trek III: The Search for Spock. William Shatner had his T.J. Hooker hair (Happy 80th Birthday, Shat’!) and afterward I went to Taco Bell and got the collector’s glass with the U.S.S. Enterprise on it. Awesome. The movie was about a search (duh) that was risky and difficult, but the reward was an altruistic goal worth all the risks.
UPS embarks on an epic search today; “The Search for MPG.” UPS is the proving ground for five new vehicles by Utilimaster and Isuzu. These are not alternative fuel vehicles. They are diesel vehicles, but have smaller, 4-cylinder engines and lightweight composite materials to increase their fuel efficiency.