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Car Trek III: The Search for MPG

In the summer of 1984, I went to the theater and saw Star Trek III: The Search for Spock. William Shatner had his T.J. Hooker hair (Happy 80th Birthday, Shat’!) and afterward I went to Taco Bell and got the collector’s glass with the U.S.S. Enterprise on it. Awesome. The movie was about a search (duh) that was risky and difficult, but the reward was an altruistic goal worth all the risks.

UPS embarks on an epic search today; “The Search for MPG.” UPS is the proving ground for five new vehicles by Utilimaster and Isuzu. These are not alternative fuel vehicles. They are diesel vehicles, but have smaller, 4-cylinder engines and lightweight composite materials to increase their fuel efficiency.

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Do Green Projects Need an ROI?

Wanna be green? Who doesn’t? But the reality of acting green sometimes runs into a hard economic wall. Projects that on the surface make perfect sense get stalled when the accountants get involved.

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