For sports fans it’s a great week – from March Madness to the tournament at the Augusta National Golf Club. Kentucky won the Madness and now the world will be watching as Tiger Woods chases Jack Nicklaus’ record and battles with newcomer Rory McIlroy for that prestigious green jacket.
It’s also been a great week for UPS. Every year, The Business Journals conducts a very special survey to determine the brands that best meet the needs of small- and mid-sized businesses. More than 2,000 leaders in that arena were surveyed this year regarding almost 300 brands and UPS came out a double-winner. UPS was named the best brand in the Business Services category, and The UPS Store was named the best brand in the Retail category — 2012 American Brand Excellence Awards.
UPS pays a great deal of attention to its small- and mid-sized customers because they’re the backbone of the U.S. economy . . . and we know we can help small companies become big companies. Take BudgetGolf.com, where you can find great deals on clubs, clothes and bags. Todd Messineo started out in a small Illinois store in 1999 with just five employees. Since then, he’s grown the business into a multi-million dollar company and with UPS on his side, is able to deliver on the store’s promise of rapid, top-of-the-line service with same-day shipping.
Like many other small business owners, Messineo prepared for big losses during the 2009 recession. But he also worked closely with UPS Business Solutions and devised a strategy to bolster e-commerce sales. His bottom line – he grew 205%! He also followed mobile commerce trends and enabled golfers to shop right from their phones. Today, about 10% of the company’s sales are administered with a mobile device.
Messineo is working hard to stay current with retail trends by offering free shipping. He’s also looking to UPS to automate his delivery systems and identify a reasonable flat rate on international shipping that will increase sales in Canada. Another goal is to increase efficiency even more without sacrificing the customer service that is the cornerstone of his business.
Helping Messineo and other entrepreneurs with the tools needed to make shipping, visibility and easy returns more efficient represents the power of logistics. And it’s doubly nice when it helps small companies grow.
That UPS commitment to small business also is why The UPS Store is sponsoring “Entrepreneur” magazine’s “Entrepreneur of 2012” contest. For the fifth consecutive year, the magazine is searching nationwide for exceptionally inspired entrepreneurs to share their story of how they have revolutionized their industry, employees and community. Entrepreneurs can submit their entries at http://entrepreneur.com/e2012.