When it comes to March Madness®, everyone loves a Cinderella story. Last year, Butler University was a Cinderella repeat – advancing to the finals during the 2010 and 2011 tournaments. And this year, Norfolk State, Lehigh and Ohio achieved “David vs. Goliath” glory in the first round.
At UPS, we love Cinderella stories too. Especially in business. Our “Game Changers” campaign celebrates the story of people who see opportunities and solutions that others overlook. And in the process, achieve success. Companies like Southwest Airlines and UPS customer Zappos were one-time upstarts who reached success with ingenuity, teamwork, vision and smart planning. We call that logistics at UPS.