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Heisman Trophy Finalist Tyrann Mathieu Raised on UPS Values

It’s possible that one of the most famous 19-year-old college football players learned his best moves from his dad.

Just watch UPS driver Tyrone Mathieu, age 44, manuever a package car through the tricky streets of the French Quarter in New Orleans. And deliver a package with a bright smile, much the way his celebrated son, Tyrann, delivers the football to a ref when crossing the goal line after one of his astonishing punt returns.

Tyrone has run packages for UPS in New Orleans for 20 years. His son Tyrann, aka The Honey Badger, has run down receivers and outrun punt coverage the past two years for the Louisiana State University Bayou Bengals, the No. 1-ranked college football team in the nation. Tyrann has proven so talented as a cornerback and punt return specialist that he’s a finalist for the 2011 Heisman Trophy, awarded yearly to the best player in college football. This year’s ceremonies take place Saturday evening in New York  City.

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Small Business Makes Big Mascots

Growing up in the South, I have been ingrained with the idea that football is king and that next to a loved one’s birthdays and holidays (not by much though) the kickoff to football season is to be circled on calendars- not to be missed. 

Recognizing the importance and reach of football, UPS recently announced a significant expansion to its college sponsorship program.  UPS is teaming with IMG College, the Pac-12 and the Big Ten conferences to reach college sports fans in top markets across the country.  The significant multi-year agreement provides UPS a national footprint with local reach through sponsorship opportunities with 68 IMG university partners across the country.

Along with outstanding athletic traditions, these schools all have a mascot.  Who doesn’t love a cute and cuddly mascot to hug and get a picture with on game day?  Did you ever wonder who makes these game day staples?

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UPS Kicks Off the College Football Season

It’s hard to believe it’s already time for college football, especially when the temperature here in Atlanta is still hanging in the 90 degree range. But whatever the weather, the kick-off of the first game always transports me mentally to the cool, crisp days of autumn, where the smell of bratwursts and hotdogs on the grill and the distant tweet of a referee’s whistle give me a sense that all is right again with the world.

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