In 2012 UPS is going to begin a new chapter in our longest standing corporate sports sponsorship program – NASCAR. Today we announced that while we’re coming back next year as an official NASCAR partner, for the first time in 12 racing seasons we won’t be a primary team sponsor.

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UPS and United Way are auctioning items — with a total value of over $40,000 — to benefit United Way. The proceeds will support United Way’s work to meet bold national goals related to education, financial stability and health. UPS donated more than 35 items for an auction on eBay’s MissionFish site.

The auction runs from July 18 through September 9, and will include dozens of unique items and priceless experiences. New auction items will be added every two weeks, for example:

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The 2011 Hot Rod Magazine Power Tour® is considered one of the finest performance automotive events in the world. This 7-day, 7-city tour began at the Port Canaveral Space Coast on Saturday, June 4. More than 4,500 hot rods and performance vehicles will wind their way over 1,600+ miles and the tour will make its final pit stop in Detroit on Friday, June 10.

And, UPS has got some skin in this game as the official carrier of this year’s tour. Along the way at various tour stops, UPS will recognize select “Long Haulers,” those intrepid hot rodders who make the entire journey from beginning to end, nightly with complimentary shipping boxes for collectibles and goodies collected along the tour. Once the tour culminates in Detroit, the Long Haulers can have their items shipped home to them by UPS at no cost.

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This past weekend I was honored to be included with more than 30 UPSers from around the U.S. and Canada to attend the Bank of America 500 at the Charlotte Motor Speedway. David Ragan and the No. 6 Ford Fusion glowed under the night sky with the special UPS United Way paint scheme that continued our celebration of passing the $ 1 billion dollar mark in contributions to the United Way.

We were randomly selected to attend the race because we’ve logged hours in the Neighbor to Neighbor system, an internal system used to track UPS volunteer events and employee hours. I spoke with Elena Scanlon who told me, “I participate in many United Way volunteer activities. It’s just something that comes from my heart and I love doing it.”

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Growing up a huge sports fan in New Jersey, I was lucky enough to attend a few World Series and NBA Finals games but never a Stanley Cup contest or Super Bowl. And, I most definitely never went to the Daytona 500. Well, I can’t say that anymore after this past weekend.

I was given the opportunity to see David Ragan in live NASCAR action at “The Great American Race,” as well as a chance to meet the Daytona 50 – winners of the UPS NASCAR Employee Program that recognizes UPSers who excel in the areas of safety, service and growing the business, such as Tennessee District Package Car Driver Ronnie Bruce, who submitted an incredible 169 new business leads last year. Read More »