If your company doesn’t have a significant online presence, you’re missing an important growth opportunity. The automotive aftermarket’s fastest growing sales channel, e-tailing, is expanding so briskly that some industry experts anticipate aftermarket e-tailing revenue will double by 2018.
This online growth is expected to dramatically outperform brick-and-mortar automotive aftermarket sales, which are projected to remain flat for the foreseeable future. That means automotive aftermarket companies must immediately invest in the e-commerce part of their businesses to stay competitive and grow. Of course, establishing an online presence must be done wisely. In the general retail space, e-commerce has become very sophisticated since retailers started emphasizing that sales channel in the late 1990’s. After experiencing double digit growth for several years, e-commerce now accounts for 7% of all retail transactions and is showing no signs of slowing down. Read More »