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The Consumer-led Revolution
consumer-led-revolution-e1411837966967

How social and mobile media are shaking up retail.

Reprinted from Longitudes

It’s interesting how phrases from the pioneering days of the retail industry have stayed with us. Well over a century ago, Marshall Field said: “Right or wrong, the customer is always right.” R.H. Macy added: “Be everywhere. Do everything. And never fail to astonish the customer.”

Neither could we have known how literally those statements apply today, how powerfully they have been enabled by a revolution in technology, or how fundamentally they are changing the face of retail around the world.

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Small Businesses Get the Green They Need with Kabbage and UPS
Cami Nyquist

Online business owners encounter a number of challenges, particularly when trying to compete with bigger, more established organizations. Keeping up with the competition requires time, dedication and of course, money.

Small business owner and operator of SwedeMom.com and The SwedeMom eBay® store, Cami Nyquist, sells collectables and one-of-a-kind gifts. From home décor to hair accessories, toys to tchotchkes, SwedeMom offers an array of items for countless collectors.

To keep her customers happy and to help her business grow, Nyquist needs access to cash to keep her online store stocked. Instead of tapping into her personal finances, she turns to Kabbage, a company that offers quick and simple cash advances to e-commerce entrepreneurs. 

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Smarter Strategies for Free Shipping

At this week’s Internet Retailer Conference, UPS is hosting a Technology Theater on one of the hottest topics our retail customers are talking about: free shipping. Sucharita Mulpuru, one of the retail industry’s leading research analysts in eCommerce, will provide key insights on when and how to best execute profitable shipping promotions. 

Free shipping is widely used by e-retailers and can be effective as a marketing and promotional tool to increase sales. According to a recent study by the National Retail Federation, consumers’ number one purchase incentive is free shipping and it’s a motivating factor in where they shop. UPS customer L.L. Bean recently made headlines when it dropped most of its shipping fees for orders in the U.S. and Canada. The outdoor clothing and catalog retailer joins Zappos in offering no-strings-attached free shipping both ways.

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