|Category:||Logistics, Sustainability, UPS News|
|Tags:||artist, CO2, concerts, emissions, entertainment, Environment, green, Live Nation, logistics, music, solutions, tours, transportation|
“If there is something to be changed in this world, then it can only happen through music.”
- Jimi Hendrix
I try to avoid hyperbole, but I truly believe music is one of the most powerful forces on the planet. It touches people on a deep, emotional level transcending differences in language, culture, political views and socio-economic status.
Even with his scientifically-focused mind, Albert Einstein understood and appreciated the value music brings to our lives when he observed, “If I were not a physicist, I would probably be a musician. I often think in music. I live my daydreams in music. I see my life in terms of music. … I get most joy in life out of music.”