In the movie “Talladega Nights” the main character, Ricky Bobby, prefers to have his arm broken rather than to admit that he likes crepes. He confesses a love for thin, tasty pancakes but conceding to liking something called a “crepe” is just too much for him to handle. Why? Probably the same reason I walk past and ignore the “non-fat” items in a grocery store. Because words matter and they elicit positive and negative reactions due to the perceptions they words imply.
I have seen similar reactions among some logistics professionals when discussing Green Warehousing. Immediately their minds race to expensive facility changes, re-training, and yet another process or program that they will be required to certify and track. What some of those professionals may not realize is that the elements emphasized in green warehousing are the same principles they have practiced their entire career, albeit under a different name. Making your facility green may not require a drastic transformation in your mindset, simply a re-labeling of your activities, taking it one step further, and then taking credit.