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Coffee Connections
air freight

When you reach for your cup of  “Morning Joe,” what runs through your mind?  Are you thinking about how nice it is to watch a beautiful sunrise?  Or perhaps you’re thinking about the growing list of things you have to get done that day.

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Putting Importers in the Driver’s Seat

Here’s the scenario. You’re an online retailer sourcing your merchandise from Asia. You need to import the merchandise and have the goods sent directly to your end customer. Of course, you want the shipment to arrive on time with the commercial invoice removed to maintain the confidentiality of the value of the merchandise. And you wish to be notified of any exceptions along the way.

Sound simple? Ask an importer and you’ll probably hear a horror story about the shipment that got stuck in customs or the commercial invoice that found its way to the end customer who promptly calculated the importer’s profit margin. Why these challenges? Because the exporter had all the control over the shipment.

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