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Internet Retailer Conference

Infographic: The Customer Experience No Longer Ends at Checkout
laptop in cafe

I might be one of the last few people who doesn’t shop online. Forgive me, but I LOVE trying on fabulous shoes. Sometimes all you need is a little retail therapy and sorry – I can’t get that experience over the Internet. I’m definitely in the minority; about 75 million people out there buy something online once every three months.

Today, comScore and UPS released a new study analyzing consumers’ online shopping behaviors. The Online Shopping Customer Experience Study polled more than 3,100 online shoppers to gain insight from pre-purchase to post-delivery. Free shipping and even free returns is a hot topic in the retail industry and the survey confirmed it’s important to online shoppers, but the results also showed it’s not the only driver on the online super highway. In fact, 40% of consumers said they are willing to pay for shipping if it means they can receive their packages faster.

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Smarter Strategies for Free Shipping

At this week’s Internet Retailer Conference, UPS is hosting a Technology Theater on one of the hottest topics our retail customers are talking about: free shipping. Sucharita Mulpuru, one of the retail industry’s leading research analysts in eCommerce, will provide key insights on when and how to best execute profitable shipping promotions. 

Free shipping is widely used by e-retailers and can be effective as a marketing and promotional tool to increase sales. According to a recent study by the National Retail Federation, consumers’ number one purchase incentive is free shipping and it’s a motivating factor in where they shop. UPS customer L.L. Bean recently made headlines when it dropped most of its shipping fees for orders in the U.S. and Canada. The outdoor clothing and catalog retailer joins Zappos in offering no-strings-attached free shipping both ways.

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