I might be one of the last few people who doesn’t shop online. Forgive me, but I LOVE trying on fabulous shoes. Sometimes all you need is a little retail therapy and sorry – I can’t get that experience over the Internet. I’m definitely in the minority; about 75 million people out there buy something online once every three months.
Today, comScore and UPS released a new study analyzing consumers’ online shopping behaviors. The Online Shopping Customer Experience Study polled more than 3,100 online shoppers to gain insight from pre-purchase to post-delivery. Free shipping and even free returns is a hot topic in the retail industry and the survey confirmed it’s important to online shoppers, but the results also showed it’s not the only driver on the online super highway. In fact, 40% of consumers said they are willing to pay for shipping if it means they can receive their packages faster.