| Category: | Business Insights |
| Tags: | Duct Tape Marketing, Facebook, LinkedIn, small business, social media, The UPS Store franchise, Twitter |
In a recent Facebook chat sponsored by The UPS Store, I fielded the standard questions about generating more leads and more sales, but right on cue I also got several variations of this question/comment about social media.
“I have limited time and all this new social stuff keeps coming, how do I determine what is the best tool to use or where to start?”
It’s a great question, but mostly it’s the wrong question, because it’s centered on tactics – Facebook or Twitter, Blogging or Tweeting – when it should be centered on objectives and results.
