The first week of class is always my favorite time of year. You can feel the energy on campus change from mid-August to mid-September as our student athletes return to Loyola Marymount University to begin training for the upcoming year. The renewed sense of optimism, and the anticipation that comes along with it is evident on the faces of our student athletes and provides me (and professionals like me) with similar joy and optimism.
The students are back and that means intercollegiate athletics are back!
During my eight years as the Director of Business Development for Loyola Marymount University Athletics I have had the pleasure of building relationships and partnerships with a variety of prominent national brands and local businesses. These partnerships range from traditional signage, advertising and marketing opportunities to more creative and innovative strategic marketing and activation plans. Over the years our partners may have changed, but generally the concept has remained the same. Company ABC pays LMU for the right to brand or sell its product through LMU Athletics.