UPS has partnered with Live Nation to offer the music touring industry sustainable solutions that help eco-conscious artists reduce the carbon impact generated by the transport of their tours. Recently, Dave Matthews Band Caravan worked with UPS to make their multi-city, multi-stage festival tour as efficient and sustainable as possible. During the tour, stages were built and swiftly transported to each concert location and UPS helped the Dave Matthews Band Caravan measure, manage and mitigate carbon emissions.
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Chris Martin, the great-great-great grandson of the founder of CF Martin Guitar & Co., thinks that the hand is the perfect tool. But he takes advantage of all sorts of other tools, as well, to help the company see what’s in-coming and out-going. The company has a complex and global supply chain, with a worldwide distribution network. Solutions like UPS Quantum View help Martin Guitar keep on top of product distribution.
According to Chris, “It takes more than wood, glue, finish and strings to make a guitar. It takes logistics.”
“If there is something to be changed in this world, then it can only happen through music.”
– Jimi Hendrix
I try to avoid hyperbole, but I truly believe music is one of the most powerful forces on the planet. It touches people on a deep, emotional level transcending differences in language, culture, political views and socio-economic status.
Even with his scientifically-focused mind, Albert Einstein understood and appreciated the value music brings to our lives when he observed, “If I were not a physicist, I would probably be a musician. I often think in music. I live my daydreams in music. I see my life in terms of music. … I get most joy in life out of music.”