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UPS Sponsors Fashion Innovation to Deliver Couture to Market
UPS Country Manager Harld Peters with students (l-r) Gijs Houdijk, Koen de Greef, Frits Stam

How do you keep chiffon shimmering, pleats well placed and crape un-crushed as high-fashion garments are shipped across the globe from the runways of Milan to the racks in the posh shops of Rodeo Drive in Beverly Hills? As both fashion designers and retailers know, shipping clothes presents a special challenge. Delicate fabrics can shift, fold, wrinkle and crease inside a box, and intricately constructed garments can lose their shape in transit. UPS looked to industrial design students at the University for Technology Eindhoven (TU/e) in the Netherlands to find a new way to ship haute couture garments sustainably and keep them pristine as they travel from plane to package car through the UPS network.

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