How social and mobile media are shaking up retail.
Reprinted from Longitudes
It’s interesting how phrases from the pioneering days of the retail industry have stayed with us. Well over a century ago, Marshall Field said: “Right or wrong, the customer is always right.” R.H. Macy added: “Be everywhere. Do everything. And never fail to astonish the customer.”
Neither could we have known how literally those statements apply today, how powerfully they have been enabled by a revolution in technology, or how fundamentally they are changing the face of retail around the world.