Welcome to upside

Sprint Cup

Logistics of NASCAR
UPS Trackside Services

Before I got a job working with our NASCAR sponsorship, I didn’t know very much about the sport and would likely immediately change the channel if it were on TV. Over the years, I’ve learned a great deal and have developed an appreciation for all the hard work and skill demonstrated by teams and drivers that can only be witnessed in person.  The energy and excitement from fans is equal or greater than most other sports in the U.S., making it one of my favorite sporting events to attend.

My role in the NASCAR sponsorship was recently expanded, and I’m now responsible for one of the more notable elements of the sponsorship, the Trackside Services Program.  As the Official Logistics Provider of NASCAR, we have the privilege and responsibility to provide exclusive shipping for customers within the NASCAR garage at all 38 Sprint Cup race event weekends. Check out the infographic below to see more of what we do.

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UPS Racing Shifts Gears for 2012
UPS Racing

In 2012 UPS is going to begin a new chapter in our longest standing corporate sports sponsorship program – NASCAR. Today we announced that while we’re coming back next year as an official NASCAR partner, for the first time in 12 racing seasons we won’t be a primary team sponsor.

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