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The Conservation Fund

Banking on Trees
Garcia River Forest

I’m a numbers guy living in the heart of San Francisco. I am a scientist and an analyst, managing an asset valued at more than $100 million. But I’m not your typical investment banker. I’m part of a team of carbon bankers at The Conservation Fund—conserving forests to help trap or “bank” carbon dioxide to help address climate change.  In short, I help measure, monitor and model tree growth so that we can trap more carbon dioxide in our forests, provide habitat for fish and wildlife and jobs for the local timber economy.

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“Small Change” Can Change the World: Video
Garcia River Forest

I’m not a tree hugger. Nor am I a scientist. I’m a conservationist and a marketer, and as of seven weeks ago, a mom. I was raised with a strong appreciation for nature, and I know how glorious it feels to hike up to a clearing to watch the sea mist roll in across the redwood forest at sunset.  The sustainability and communication teams at UPS know this too.  We shared a chilly sunset during a recent video shoot at The Conservation Fund’s 24,000-acre Garcia River Forest along California’s north coast.

We visited with foresters, ecologists and loggers, and witnessed firsthand that you don’t have to be an environmentalist to appreciate nature, or to understand the vast changes to the landscape we’ve experienced recently.  Over the past several decades, millions of acres of forests have given way to homes and roads to support a growing global population. Forest loss has been hard on wildlife and our climate, accounting for nearly 20 percent of global greenhouse gas emissions.  But there are positive changes as well.  Companies like UPS have changed the way they do business to measure and then reduce their impact on the planet.  Customers can make a difference too. 

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