So what’s so special about Valentine’s Day? Well, for one thing, it’s really the only holiday when it’s okay to give and receive the same gift as everyone else – flowers. With the big day just around the corner, a recent survey from the National Retail Federations reported that 34% of consumers in the United States plan to celebrate Valentine’s Day by giving someone flowers.
It’s no wonder why this holiday ranks as #1 for consumer purchases of fresh-cut flowers, considering that UPS alone typically transports more than 28 million freshly cut flower stems between late January and Feb. 14 each year. That’s a lot of flowers. With such a heavy demand, it makes you think about just who it is that supplies this astronomical amount of flowers, and even more so about what happens after these flowers are cut, groomed and packaged.
Read More »